Find out exactly what broken intake is costing your firm — and what fixing it is worth in real dollars. Updates live as you type.
🔒 All calculations happen in your browser. Nothing is stored.
Most law firms measure revenue. Very few measure the revenue they're not making — the leads that called, were handled poorly, and chose another firm or no firm at all. That's what this calculator surfaces.
The math is straightforward: if your firm receives 100 leads a month and converts 18%, you're retaining 18 clients. If a firm with the same leads and a properly trained intake team converts 35%, they retain 35 clients — nearly double the revenue from the same marketing spend. The difference isn't marketing. It's intake.
Use this calculator to build the internal business case for intake investment. The numbers it generates are conservative estimates based on industry benchmarks across law firm sizes and practice areas.
Based on actual conversion rate ranges from law firms across PI, family law, criminal defense, and other practice areas.
Reveals how much you're paying per lead — and what happens to that cost as conversion improves.
Shows the dollar value of 5%, 10%, and 20% conversion improvements so training investment has a clear ROI.